Día de los Reyes, also known as Three Kings Day, marks the official end of the Christmas season. For many, it’s the final holiday gathering before returning to the regular rhythm of school, work, and everyday life. It’s also an opportunity to reflect on the messages of the season—faith, generosity, and the importance of family and community.

Although the birth of Jesus is celebrated on Christmas Day (Dec. 25), the Three Wise Men did not get to see him until twelve days later, which is why Three Kings Day is celebrated 12 days after Christmas. 

In the U.S., especially in areas with large Latino populations, Día de los Reyes has become an important tradition. Parades, festivals, and community events often take place, celebrating the cultural richness and diversity of the holiday. Many schools and community centers hold celebrations, where children can dress up as the Three Kings and participate in fun activities, all while learning about the significance of the day.

Three Kings Day is celebrated with a rosca de reyes — a sweet bread that’s baked in a ring shape to represent a crown. A doll of baby Jesus is hidden inside the cake and said to bring good luck for the year to come for those who find it. You can buy one in Latin grocery stores or panaderias along Buford Highway or search for one in your area.

As the holiday season winds down, Día de los Reyes offers a final moment to bask in the warmth of family and the magic of tradition, leaving a sense of peace and gratitude that lasts throughout the year.

In New Orleans, there is a similar celebration surrounding the King Cake, a beloved tradition tied to the Mardi Gras season, which starts on Epiphany (January 6th) and continues through Fat Tuesday, the day before Ash Wednesday. This King Cake is a colorful, sweet pastry typically made of cinnamon dough, though some varieties include cream cheese or fruit fillings and colorful sugars. Similarly to the Rosca de Reyes, whoever finds the baby is said to have luck, and they are expected to either host the next King Cake party or bring the next cake. 

The King Cake is central to New Orleans' Carnival season, especially in the days leading up to Mardi Gras. The cake is enjoyed at home, at workplaces, in schools, and at community events. It's a way to bring people together for a festive occasion. Many bakeries and even home bakers will make and sell their own versions of the cake, often adding unique twists to the traditional recipe.

Both are a celebration of faith, family, and tradition. It’s a time to reflect on the journey of the Three Kings and their offerings to Jesus, while also embracing the joy of giving and receiving. Whether through parades, family gatherings, or simply sharing a meal together, the celebrations bring people closer and reinforces the values that make it so special.

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