The NFL has officially announced that Atlanta will host Super Bowl LXII in 2028 at the world-renowned Mercedes-Benz Stadium. This marks the third time the city will welcome the biggest event in American football, following Super Bowl XXVIII in 1994 and Super Bowl LIII in 2019. The return of the Super Bowl solidifies Atlanta’s position as a top-tier destination for global sporting events, promising a spectacular experience for fans, athletes, and businesses alike.
Mercedes-Benz Stadium, home to the Atlanta Falcons and Atlanta United FC, is celebrated for its cutting-edge design and state-of-the-art amenities. Its signature retractable roof, inspired by a camera lens, and the 360-degree Halo Board, the largest video scoreboard in the NFL, set it apart as a premier venue for sports and entertainment.
Opened in 2017, the stadium has hosted major events including the 2018 College Football Playoff National Championship and Super Bowl LIII in 2019. Its selection for Super Bowl LXII underscores the NFL's confidence in Atlanta’s capability to deliver a top-tier sports spectacle.
The economic boost expected from Super Bowl LXII is significant. The 2019 Super Bowl generated an estimated $400 million for Atlanta's economy. With even more infrastructure, hospitality, and event-planning experience under its belt, the city is poised to surpass previous records.
Local businesses, from hotels and restaurants to retail stores and entertainment venues, stand to benefit from the influx of visitors. The event will also create job opportunities across sectors like tourism, transportation, and event management.
Moreover, the Super Bowl will shine a global spotlight on Atlanta’s rich cultural heritage, diverse culinary scene, and vibrant music history. Expect live concerts, cultural showcases, and interactive fan experiences that highlight what makes Atlanta unique.
The NFL is known for its community outreach efforts, and Atlanta will likely see a range of philanthropic initiatives tied to Super Bowl LXII. These may include youth football programs, infrastructure improvements, and charity events aimed at leaving a lasting positive impact on the local community.
Previous initiatives during Super Bowl LIII included volunteer-driven beautification projects and significant donations to educational and health-related causes. With an even greater emphasis on community engagement expected in 2028, the city will gain more than just economic rewards.
Planning for the Super Bowl begins years in advance. City officials, business leaders, and local organizations have already started preparing for this massive undertaking. Expect the development of more hotels, transportation improvements, and upgrades to event spaces to accommodate the hundreds of thousands of visitors anticipated.
The Super Bowl Host Committee, along with the Atlanta Sports Council, will likely launch a marketing campaign aimed at drawing fans from around the world while emphasizing Atlanta's unique culture, history, and Southern hospitality.
For Atlanta-based creators, entrepreneurs, and media professionals, Super Bowl LXII presents a once-in-a-lifetime platform. Local businesses can expect increased visibility through sponsorships, pop-up events, and collaborations with major brands.
Media outlets like ATL Plus Magazine and creative hubs such as 6000MediaStudios are perfectly positioned to cover behind-the-scenes stories, athlete interviews, cultural events, and exclusive after-parties. With Atlanta’s deep pool of creative talent, the city is sure to generate memorable content that extends far beyond game day.
The announcement of Super Bowl LXII coming to Atlanta has ignited excitement throughout the city. As preparations ramp up, Atlantans can expect an unforgettable celebration of sports, culture, and community. From the thrilling action on the field to the dynamic experiences off the field, Super Bowl LXII is poised to be a historic moment in the city’s rich sports legacy.
For locals, visitors, and businesses, the countdown to February 2028 has officially begun. Atlanta, get ready to shine on the world stage once again!
ATL+ is your must-read magazine for all the latest news and pop culture. Since August 2020, we’ve provided readers a chance to read about topics that interest them the most. From tourism to politics, our articles were written by a talented team of writers to help you stay in the loop about the latest trends and news.
